From SEO to GEO: How marketers can optimize for AI search -- with Anthony Chiaravallo

from Closing Time: quick insights from sales & marketing experts · host Anthony Chiaravallo

Are you ready for the next generation of search? AI search is coming…now. About 2.5% of searches are currently run on sites like ChatGPT, but the experts say that number will grow exponentially—and fast. Marketers need to know what GEO is and how to optimize for AI search to stay ahead. This week on Closing Time, we welcome Anthony Chiaravallo, CEO of Vallo Media, to talk us through the steps to adapt current content, generate new AI-friendly assets, and ensure your strategy is future-proofed for both GEO and traditional SEO. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Anthony Chiaravallo: LinkedIn // Vallo Media • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website

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This episode is 14 minutes long.

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This episode was published on September 29, 2025.

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