From SEO to GEO: Human-First Marketing That Wins in Generative Search 🤖🧠📈

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Chris Rodgers (Founder & CEO, CSP Agency) to unpack the shift from classic SEO to GEO—Generative (Answer) Engine Optimization. Instead of chasing keywords, Chris shows why revenue now flows from human-first strategy: deeply understanding your audience, mapping problem→solution fit, and building bottom-of-funnel pages that LLMs (and people!) trust.What You’ll Learn:What GEO (Generative/Answer Engine Optimization) is and how it differs from traditional SEOHow to pivot from keyword-first to human-first strategies grounded in ICPs and personasA practical content matrix: industries × applications × products × use cases → conversion pagesBottom-of-funnel focus: crafting pages that directly answer high-intent, LLM-style promptsTooling realities: Semrush, Lumar, Screaming Frog + OpenAI/Gemini workflows, and early GEO toolsWhere llm.txt fits today (and where your time is better spent right now)Featured Guest: Chris Rodgers — Founder & CEO, CSP Agency. With 25+ years of experience, Chris leads human-first SEO/GEO programs that connect strategy to measurable growth. Episode Highlights:Back to fundamentals: know the human, then build the content and site structure to serve themBeyond keywords: use keywords as signals, not the foundationBuild for intent: create explicit, bottom-funnel pages that match individualized promptsEarned vs. owned: start with owned conversion assets before scaling your earned footprintTools with judgment: leverage Semrush, Lumar, Screaming Frog + API/embeddings, but avoid overpaying for early GEO tools that offer only directional dataConnect and Explore More: Host – Emanuel Rose Website: https://emanuelrose.com/ Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest – Chris Rodgers (CSP Agency) LinkedIn: https://www.linkedin.com/in/seo-dub/ Website (from episode): https://csp.agency/Further Reading or Resources: Companion Blog Post: https://emanuelrose.com/embracing-human-first-marketing-amidst-the-surge-of-ai-innovation/ Host Website: https://emanuelrose.com/Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ If you’re transitioning from SEO to GEO, subscribe, like, and comment with the bottom-of-funnel page you’ll build first—or the persona/use case you want help mapping. Share this with a teammate who owns demand gen. 🌟 #AI #DigitalMarketing #SEO #GEO #AEO #HumanFirstMarketing #ContentStrategy #ICP #BuyerJourney #BottomOfFunnel #Semrush #ScreamingFrog #OpenAI #Gemini #LLM #GenerativeSearch #AnswerEngineOptimization #MarketingLeadership #MarketingInTheAgeOfAI