From SEO to LLMs: The New Era of AI Marketing w/ Malte Landwehr, Peec AI

Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs). We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challenges of traffic attribution, and the current state of LLMs in the market. Malte shares insights on how brands can optimize their visibility in LLMs, the importance of understanding user behavior, and the practical tactics that can be employed to influence LLM outputs.—0:00 Introduction and Welcome04:53 Transitioning from SEO to AI and LLMs11:08 The Evolution of Search and the Role of LLMs13:11 Adoption Curve of LLMs 15:38 Understanding Traffic and Attribution Challenges19:47 Current Landscape of LLMs and Their Market Share21:22 Manipulating LLMs: Tactics and Strategies29:39 Introduction to Peec AI and Its Offerings32:22 Recommendations for Marketing Leaders36:59 Conclusion and Key Takeaways—EPISODE LINKS: • Malte on Linkedin: https://www.linkedin.com/in/landwehr• Malte Landwehr on X: https://x.com/MalteLandwehr • Peec AI Website: https://peec.ai/ CONNECT WITH NORMAN:• X: https://x.com/normanwiese • LinkedIn: https://www.linkedin.com/in/normanwiese/• Onchain Growth Club: https://x.com/onchaingrowthSUBSCRIBE & REVIEW:• Spotify: https://open.spotify.com/show/40h808B... • Apple Podcasts: https://podcasts.apple.com/podcast/id...• YouTube: https://www.youtube.com/@onchaingrowth