From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557

Explore KADI | StudioHawkHarry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk.Today, we’re discussing:Why Harry decided it wasn’t enough to just grow other people’s brands, and what pushed him to step out of agency life and into the world of consumer products.How KADI Luggage was bornWhat it’s like to move from services to productThe SEO-first principles that shaped KADI’s site from day oneWhy digital PR and data storytelling are outperforming old-school SEO tricksThe empathy shift: how running KADI has changed the way Harry thinks about StudioHawk’s clients The bigger picture: Harry’s vision for KADI, and the lessons he’s bringing back into StudioHawkConnect with HarryExplore KADI | StudioHawkSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community