From Service Delivery to Product-Led Growth in iGaming with Serhiy Berezhnyy

Most iGaming companies want to innovate but get stuck in service delivery mode. Shifting to a product-led model is not about adding more features, it is about changing mindset, culture and leadership focus.In this episode of 15M Mastery, Serhiy Berezhnyy, product executive advisor and former CPO at Parimatch, to explore why so many iGaming firms struggle to transition from service-driven execution to product-led growth. Serhiy explains why leadership decisions are the catalyst for this change, how companies can create a culture of experimentation, and why ownership and problem-solving matter more than strict timelines.Using a weight-loss analogy, Serhiy highlights the need for companies to adopt new habits, bring in fresh expertise, and accept that mistakes are part of growth. He stresses that product-led thinking is actually more structured and disciplined than service delivery because it focuses on outcomes, values, and continuous improvement rather than ticking off tasks.If you are a gaming leader or operator facing the challenge of scaling beyond project delivery into true product innovation, this episode gives you a framework to rethink leadership, culture and processes.What you’ll learn in this episode:Why iGaming companies fail when shifting from service to product-led modelsThe leadership mindset shift needed to build product-driven growthHow to foster ownership, experimentation and a culture of initiativeThe balance between fixed timelines and problem-based experimentationWhy product-led thinking is more disciplined and structured than service delivery