From Setup to Scale: Growing Affiliate Programs the Right Way

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.Our thanks to Everflow.io as our sponsor, this season.Key segments of this podcast and where you can tune in to go direct: [04:30] Why affiliate marketing remains misunderstood despite its growth.[09:20] Case study of successful cross-team collaboration in a mobile app company.[19:50] Tracking beyond initial conversion to maximise customer lifetime value.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Send me a text with your questions