From Shaaanxo to Alix Earle: How The GRWM Video Became So Iconic

Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated! Check out BRITA here: ⁠⁠https://www.brita.com.au/turnonthetaste⁠This episode is an exploration into the history and impact of the GRWM genre of content— from beauty YouTube to TikTok storytimes.Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworldTimestamps:00:00 BRITA sponsorship00:38 Intro3:00 The origins of the GRWM: Shannxo & Jackie Aina6:18 The evolution of the GRWM: From educational to personality-driven7:48 How TikTok changed the GRWM9:18 Alix Earle & the GRWM12:26 Impact of GRWM: Purchasing15:25 The darker impact of GRWM content19:49 Why we love the GRWM: Self-expression21:45 Oversharing in GRWM23:51 Memes & thirst-trappingFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/