EPISODE · Jun 27, 2025 · 26 MIN
From Shaaanxo to Alix Earle: How The GRWM Video Became So Iconic
from infinite scroll · host Centennial World
Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated! Check out BRITA here: https://www.brita.com.au/turnonthetasteThis episode is an exploration into the history and impact of the GRWM genre of content— from beauty YouTube to TikTok storytimes.Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworldTimestamps:00:00 BRITA sponsorship00:38 Intro3:00 The origins of the GRWM: Shannxo & Jackie Aina6:18 The evolution of the GRWM: From educational to personality-driven7:48 How TikTok changed the GRWM9:18 Alix Earle & the GRWM12:26 Impact of GRWM: Purchasing15:25 The darker impact of GRWM content19:49 Why we love the GRWM: Self-expression21:45 Oversharing in GRWM23:51 Memes & thirst-trappingFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
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From Shaaanxo to Alix Earle: How The GRWM Video Became So Iconic
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