From Showbiz to Self-Care: Trends, Clicks, and Credibility in Modern Media

In this episode of PR LIKE A BOSS!, host Patz chats with Suzanne Baum, a journalist who’s seen it all, from the heyday of glossy magazines to the age of viral Instagram posts. From celebrity interviews to wellness trends, we look at how the industry has evolved and what it takes to stay authentic in today’s digital age.We dive into:The rise and fall of print magazines and why Suzanne misses the tactile buzz of bylines.Mental health as a focus in celebrity journalism and why it’s more than just a trend.Navigating the love-hate relationship with social media (goodbye, toxic trends; hello, amplified reach).Spotting wellness fads versus lasting habits and why Suzanne only covers products with integrity.How to maintain credibility in a world obsessed with clickbait.Suzanne also shares her take on the future of journalism, including the role of AI tools like ChatGPT and the growing dominance of influencer-brand collaborations.Whether you’re in PR, journalism, or just love a peek behind the media curtain, this episode is packed with insight, humour, and hard-earned advice.Where to Find Suzanne:Instagram: @SuzanneBaumBluesky @suebybaumDon’t Miss Out!Subscribe to PR LIKE A BOSS! on Substack for more candid conversations, insider tips, and advice on mastering PR with authenticity and flair.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.