From Side Hustle to 7-Figure Success: How Micro Influencers Drive eCommerce Sales with William Gasner of Stack Influence

Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales. In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed. In this episode, you’ll learn: ✅ How to leverage micro and nano influencers for massive ROI✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces✅ What’s next for influencer marketing in the evolving eCommerce landscape Key Topics Covered: William’s story: From side hustle to eCommerce success The evolution of influencer marketing: Celebrities vs. micro/nano influencers Product seeding strategies that work in 2025 and beyond Actionable tips for selling more on Amazon and Walmart using influencers Viral content creation tips for eCommerce brands The future of influencer marketing: Trends and predictions About Our Guest: William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets. Connect with William: Website: stackinfluence.com Instagram: @stackinfluence LinkedIn: William Gasner Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners Rate & Review: If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show! influencer marketing strategies for eCommerce micro influencer marketing tips how to seed products to influencers selling products with influencer marketing Amazon influencer strategies eCommerce marketing podcast social media marketing for online stores Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.