From Side Hustle To Success: How To Make The Transition To Entrepreneur and Personal Branding with Daria Astanaeva

This episode is perfect for anyone who’s balancing their 9-5 and their entrepreneurial venture. I’m sitting down with Daria Astanaeva, a personal branding coach, to talk about her journey going from full time to entrepreneur. We’re chatting about everything from how to make a smart transition to building sustainably, going from semi- off the ground to fully off the ground, making 100% of your old salary. Daria’s sharing some interesting insights on the challenges and rewards of building a business. We’re discussing the significance of community, the reality of hard work, and the necessity of overcoming self-doubt and imposter syndrome. The conversation also delves into the power of storytelling and authenticity in personal branding. This is really Daria’s area of expertise. She’s offering practical strategies for aspiring entrepreneurs to grow their businesses and find their unique voice online. I love this conversation because we’re getting insanely granular on the takeaways. Everything from the exact kind of content that she was posting, especially in the early days, to how to determine the kind of content you want to be known for today. But be prepared because this conversation gets deep. In order to find your voice online, you have to leave your ego at the door. It requires a lot of deep thinking and internal work to present yourself authentically and effectively. Here are the key takeaways from the episode: The value of a 9-5 job while building your business When you allow support - you get back so much more than you thought Make sure you have a plan B Personal branding on Instagram & why it matters for your business How to overcome imposter syndrome when posting online - especially in the early days The exact kind of content Daria makes to educate people on her business How to determine what kind of content you want to be known for - you need to remove your ego You have to do a lot of deep thinking/ internal work Connect with Daria: Instagram: @dariaast Website: dariaast.com Connect with Maddie