From Side Project to API Powerhouse: How Postman Went Global

Before Postman became a category-defining platform used by millions of developers, it was a personal side project. In this episode, co-founder and CEO Abhinav Asthana shares how he went from hacking on API tools in Bangalore to leading a global company with nearly 900 employees across three continents. We talk about: Building a developer-first product that spread through word of mouth Choosing a CEO when everyone on the founding team is an engineer How to reach U.S. customers before you have a U.S. presence Why authenticity beats thought leadership when you're building in public Going from “ramen profitability” to Series A in just 17 months Whether you're an engineer who’s thinking about starting something of your own, a founder operating outside of Silicon Valley, or just curious how Postman actually works, this episode is packed with tactical insights. RUNTIME 49:19 EPISODE BREAKDOWN (2:39) “ Being a developer who loved to hack and also design, I just decided to try my hand at this.” (4:00) “ We had a hypothesis, but we didn't have a company.” (6:08) Abhinav built goodwill with the developer community by being helpful (9:26) How they settled on the name “Postman” (11:51) On a team of engineers, how do you decide who should become CEO? (15:00) Who was their first key hire outside of the founding team? (20:15) Why he thinks early-stage startups should seek “ramen profitability” (23:23) “ Our first marketing hire was about two years in.” (25:18) What it was like to go from a seed round to Series A in just 17 months (30:02) “ At that point, it kind of became clear that this is a new kind of category.” (32:15) How Postman’s branding dovetails with the platform’s underlying technology (36:13) One thing he would have done differently in the run-up to the Series A (38:48) Managing cross-border growth when you’re based in Bangalore (40:56) “ Building the company in two different places… it's just incredibly hard.” (44:47) “ Don't skimp on two things ever in starting a venture-funded company: your lawyer, and your accountant.” (45:52) One question he’d have to ask the CEO if he were interviewing for a job with an early-stage startup. LINKS Abhinav Asthana Postman Postman raises $50 million to deliver its API collaboration platform to more partners, 6/19/19, VentureBeat SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/  📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/ Thanks for listening! – Walter.