From Silent to Viral: How Kopari Cracked the Beauty Code

In this episode of Branded, Ben Kaplan sits down with Toral Patel, Vice President of Marketing and E-commerce at Kopari Beauty, to explore the real behind-the-scenes work of rebuilding a brand from near silence during the pandemic to viral success. Toral shares how Kopari re-entered the market by prioritizing innovation, speed, and authenticity—most notably with their viral SPF face mist. They discuss the myth that only big brands can win in dominant categories, and how Kopari proved otherwise by listening to its customers and tapping into niche creator communities.Toral also reflects on her personal leadership journey, including the transition from playing it safe in boardrooms to finding her voice and mentoring others to do the same. She opens up about leading through uncertainty, why failure can be demotivating, and how her pursuit of excellence—and her kids—keep her humble.This episode is a must-listen for marketers navigating brand growth, team building, and the evolving beauty landscape.