From single-use to reuse: Shaping the era of refillable packaging, starting with personal care products

INTRODUCTIONImagine if competitive brands collectively adopted multi-use and standardized packaging.Imagine products exclusively housed in reusable packaging displayed on every retailer's shelf.Now, envision a seamless system where customers can return these refillable containers, ensuring their circulation for many years to come!Well, this is already happening with pioneers like Jo-Anne Chidley, the co-founder of Beauty Kitchen, a sustainable, natural personal care brand, and Reposit, a packaging-as-a-service platform. She shares a wealth of advice drawn from her experience in this episode! Get ready to learn about:How certifications like Cradle-to-Cradle and B-Corp serve as excellent guidelines for improvement (as her company broke records in the European cosmetic industry).The significance of values such as partnerships, collaborations, and community in fortifying a reuse business model.The paramount importance of modularity in constructing long-term, viable solutions (illustrated using the example of washing infrastructure).Measurements to better disrupt single-use and plastic packaging, with some key environmental and sales impacts!I admire how Jo is defeating preconceived ideas, and how she is opening revolutionary horizons for reuse!Here's my two cents if you get the chance to meet her: Don’t say no to Jo! Instead, inquire "How?" and be ready to roll up your sleeves!RESOURCES MENTIONED IN THIS EPISODEJo answers the question formulated in Episode 34: “Designing plastic free: Why and what does it take?” with Sian Sutherland of A Plastic Planet: https://www.look4loops.com/packaging-podcast/ep34-plastic-free-material-design-campaigns-platform  If you want to know more about the Bulk Collective concept, listen to episode 36: “The bulk: How to free products and consumers from the packaging?” with Célia Rennesson of Réseau Vrac & Elsa Bortuzzo of Yokoumi: https://www.look4loops.com/packaging-podcast/ep36-bulk-network-packaging-free-products-consumersJo recommends reading Iain Banks, a Scottish sci-fi author.the Cradle to Cradle booksthe B Corp HandbookWHERE TO FIND JO-ANNE CHIDLEY AND HER COMPANIES?The Reposit website: https://reposit.world/   The Beauty Kitchen website: https://beautykitchen.co.uk/   Jo-Anne Chidley LinkedIn profile: https://www.linkedin.com/in/jochidley/ABOUT JO-ANNE CHIDLEY FROM BEAUTY KITCHEN AND REPOSITJo Chidley is a circular economy expert, chemist, herbal botanist, and co-founder of Beauty Kitchen and Reposit, the highest scoring B Corp in the UK beauty industry and the pioneering Packaging as a service for consumer products. Founded in 2014, Jo has set out to change the face of the beauty industry by creating the most effective, natural, and sustainable beauty products in the world, alongside changing the way we see our packaging for beauty and beyond.PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.