From Sketches to Stitches: How a Local Hat Brand Was Born

from Broke Boyz From Fresno · host Martin M

Aaron from Never Trusted ( @nvrtrstd_) joins us to discuss his journey creating Fresno-inspired hats that celebrate local landmarks and the city's identity. What started as a COVID hobby has evolved into a distinctive brand featuring thoughtful designs that honor everything from the Fresno Grizzlies to iconic city architecture.• Founded Never Trusted during COVID lockdown, initially making shirts for friends before focusing on hats• Collaborates with his brother JJ on designs, transforming sketch concepts into finished products• Creates Fresno-centric designs featuring local landmarks like Security Bank building and the water tower• Drew inspiration from the 2001 Fresno Grizzlies colorway for the purple and black "Grizzly Boy" hat• Continually evolves design elements, recently adding all-suede materials and California stamps• Describes seeing people wear his creations as a "humbling experience" that makes the work worthwhile• Announces partnership with Broke Boys podcast for upcoming Dog Daze Festival featuring The ChainsmokersCheck out Never Trusted on Instagram and look for their merch at the Dog Daze Festival – this is going to be a big one!- @nvrtrstd_

Episode metadata supplied by the publisher feed · Published Sep 2, 2025

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From Sketches to Stitches: How a Local Hat Brand Was Born

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