From Small Beginnings to Retail Giants: Honestly Phresh to Sales Success | CEO Sales Huddle with Che Brown

Starting and growing a business is never easy, especially in the competitive world of personal care products. How do you go from being a small brand to becoming a retail sensation? This is where Honestly Phresh, a baking soda-free deodorant brand, faced a significant challenge. The journey wasn’t smooth. Founder Hilary Orr-McMahon remembers the early days when Honestly Phresh was trying to get into Whole Foods. Despite her repeated attempts to break into new regions of Whole Foods, she received no feedback. Instead, the brand found more success in mass markets like Meijer and Bed, Bath & Beyond. Did you know? During this time, Target had Honestly Phresh in 30 stores for a short-term program. It was a glimpse of success that pushed Hilary to keep striving for wider retail distribution. Hilary Orr-McMahon’s persistence paid off. Now, Honestly Phresh is not only in Whole Foods but also expanding into Target. The secret? A strong sales strategy focused on clean beauty, engaging packaging, and expanding beyond niche markets. For businesses aiming to grow, it’s crucial to have a resilient sales leadership and a flexible strategy. Honestly Phresh avoided harsh chemicals, appealed to a broader audience beyond natural beauty enthusiasts, and kept pushing even when doors initially seemed closed. By tapping into customer desires for clean and effective products, Orr-McMahon could convince large retailers like Whole Foods and Target of the brand’s value. My Big Takeaway: Consistency and a strong sales system are vital to growing revenue, being profitable, and impacting lives. Having a determined leader like Hilary Orr-McMahon at the helm helps, too. Her journey shows that despite initial setbacks, a clear and focused sales strategy can turn things around dramatically. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork