From Small Town to Big Win: The Phil Robinson Story

You don't need a big city to build a big vision.I sat down with Phil Robinson, founder of Back 9 Creative, who is proving just that from his home base in Invercargill.His story is a masterclass in what happens when you decide to back yourself, no matter your zip code. He proves you can build something meaningful far from the city skyline.We cut the fluff and get straight to the lessons.In this episode, you'll learn:Why narrowing your offer delivers bigger results than being everything to everyone.How to make the tough calls on team changes and finances.The truth about remote hiring and using AI to stay sharp.Why every asset, especially your website, needs to work as hard as your best employee.This is for every leader of a small or regional business who wants a real-world playbook. No buzzwords, just honest strategy that works.Ready to get started? Listen now.Listen to the full episode on The Growth Equation podcast.Connect with Phil Robinson:Website: https://www.Back9.co.nz/team/phil-robinson/  LinkedIn: https://www.linkedin.com/in/phil-robinson-189b5736/?originalSubdomain=nz Connect with us. 👇Evolve To Grow: https://m.mtrbio.com/evolve-to-grow