EPISODE · Apr 22, 2026 · 14 MIN
From Sneakers to AI?
from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar
Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring that drove a ~700% stock surge on AI momentum alone. Watch as we break down what really happened and why it is not the story the media says it is.
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From Sneakers to AI?
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