From Social Media Agency to Podcast Network

Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.Listen for:00:00 Podcast Networks and Influencers10:01 Podcasting Requires Unique Skills11:02 Success: Niche is Key19:53 Show Development and Launch Strategy22:02 Tips for Podcaster Agreements27:36 Choosing Between Boutique and Large Networks34:54 Cross-Platform Branding Challenges41:17 From Social Media to Podcasts49:20 No Magic BulletCONNECT WITH GUESTS:CLIO DE LA LLAVE, FOUNDER OF PODCAST NATIONLinkedIn | Clio's IGNADINE ROBINSON, FOUNDER OF PODCAST NATIONLinkedInPODCAST NATIONPodcast NationNadine's Book rec: Rabbit: The Autobiography of Ms. PatNadine's Podcast rec: Petty CrimesClio's Book rec: Transforming ToddlerhoodClio's Podcast rec: Take Your Shoes OffCONNECT WITH GREG, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg's Book rec: GritSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories and StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow