EPISODE · Aug 6, 2025 · 9 MIN
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
from Sounds Profitable
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.
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From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
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