From Softball to Shaboozey: Heather Vassar’s Playbook

What this episode covers

Heather Vassar shares how an athlete’s mindset shaped her journey from Texas Tech softball standout to one of Nashville’s most powerful music executives. She led more than 450 global campaigns, helped launch Shaboozey’s breakout success, and worked with legends like Dolly Parton, George Strait, Carrie Underwood, Chris Stapleton, and Kacey Musgraves.She breaks down consistency, discipline, digital strategy, and the athlete mentality needed to build artists in a fast-changing industry—all while launching her own label.Follow Heather:https://www.instagram.com/heathervassarFollow Football Is Sexy:Instagram: https://www.instagram.com/footballissexyFacebook: https://www.facebook.com/footballissexyTikTok: https://www.tiktok.com/@footballissexyShop Apparel:https://footballissexy.shop Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently Asked Questions

How long is this episode of Football Is Sexy?

This episode is 57 minutes long.

When was this Football Is Sexy episode published?

This episode was published on November 19, 2025.

What is this episode about?

Heather Vassar shares how an athlete’s mindset shaped her journey from Texas Tech softball standout to one of Nashville’s most powerful music executives. She led more than 450 global campaigns, helped launch Shaboozey’s breakout success, and worked...

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