From Soil to Skin: How Primally Pure is Redefining Natural Skincare with Founder Bethany McDaniel

Primally Pure is a skincare brand rooted in the principles of regenerative agriculture and natural wellness. Founded by Bethany McDaniel, a wife, mother, and wellness advocate, the brand was born out of her desire to create clean, effective skincare using ingredients straight from her family’s organic farm. Primally Pure embodies the belief that nature provides everything we need for truly healthy skin—no toxins, chemicals, or fillers required. Their handpicked, wildcrafted, and organic ingredients honor ancient wisdom and time-tested practices, delivering transformative results. With a deep commitment to the earth’s soil and your skin’s microbiome, Primally Pure fosters a grounded approach to beauty that prioritizes both health and sustainability. In this episode, Bethany also discusses:How a $500 side hustle grew into an 8-figure skincare empireWhy natural deodorant became a game-changer—and non-negotiableCutting through the "greenwashing" noise and what makes Primally Pure a true leader in clean beautyCrafting bold, boundary-pushing marketing campaigns that stand outWe hope you enjoy this episode and gain valuable insights into Bethany’s journey and the growth of Primally Pure. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Primally Pure at www.primallypure.com and on Instagram at @primallypureThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if  Wavebreak is right for you? Reach out at  Wavebreak.co