From Soil to Strategy: Running a Vineyard in Napa & Sonoma

Most conversations about wine focus on brand, marketing, or experience. This one starts in the vineyard. Cameron Smith, co-owner of Loma Del Sol Farming, manages over 350 acres across Napa and Sonoma. He breaks down what it actually takes to run a vineyard today, from long-term planting decisions to cost pressures, labor constraints, and shifting demand. A clear look at how decisions at the source shape the entire wine business.