From Solar Pumps to Everything: Building a Market from Scratch episode artwork

EPISODE · Jan 22, 2026 · 40 MIN

From Solar Pumps to Everything: Building a Market from Scratch

from What's Your Problem? · host iHeartPodcasts and Pushkin Industries

Samir Ibrahim is the co-founder and CEO of SunCulture. When he started the company, he thought he was solving a simple problem: How do you sell solar-powered pumps to help poor farmers irrigate their land? It turned out, he was working on something much bigger: How do you help poor farmers get richer, and create a giant new market from scratch?See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jan 22, 2026

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From Solar Pumps to Everything: Building a Market from Scratch

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