From Soldier to CEO: Matt Hesse’s Mission Beyond the Military

After serving in the Army and building a $100M+ sports nutrition brand, Matt Hesse found himself at a crossroads—questioning his purpose and fulfillment. In this episode, Matt shares the raw and powerful story of his transition from franchisee to founder of UHP (University of Health & Performance), a life-changing school helping veterans rediscover identity, purpose, and passion after service. Tune in to hear how Matt’s mission is transforming lives through mentorship, mindset, and a one-of-a-kind campus designed to heal and empower.