From Solo Freelancer to Leading a Women-Led Agency — Cara Chatellier on Scaling with Soul, Strategy, and a Little AI

In this inspiring episode, I sit down with Cara Chatellier, the founder and creative director of Bubbly Creative, a boutique marketing agency that helps women-led brands in the health and wellness space grow with clarity, personality, and ease. Cara’s story starts in Madrid, freelancing with just a laptop and one client — and has grown into a fully remote, women-run agency serving purpose-driven businesses across the U.S. We talk about building a business that fits your life (not the other way around), the hard lesson of letting go of misaligned clients, how to lead a values-driven team, and the small but mighty marketing fixes that can actually move the needle. Whether you’re just starting out or growing your own business, this conversation is packed with real talk, smart advice, and heartfelt encouragement. 5 Key Takeaways: ✔️ Your gut is your greatest business asset. If it feels off from the beginning — it probably is. ✔️ You don’t need to do everything to grow. You just need to do the right things consistently. ✔️ Letting go of the wrong client creates space for the right one. That one bold move can unlock everything. ✔️ AI tools like ChatGPT can support your brand voice — not replace it. Use transcripts and context to train smarter. ✔️ Leadership starts with relationships. A remote team can still feel close when built with intention, trust, and empathy. Connect with Cara: ✔️ Website: bubblycreative.com ✔️ Instagram: @bubblycreativema ✔️ LinkedIn: Cara Chatellier Resources & Mentions: ✔️Book: StoryBrand by Donald Miller* ✔️FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: ✔️ Share campaign wins and lessons learned ✔️ Trade resources, tools, and automation tips ✔️ Host casual Zoom chats and brainstorm sessions ✔️ Support each other’s growth — whatever that looks like Come as you are → Join here Liked This Episode? Leave a review, share with a friend, or tag us on Instagram @anastasiia_mann to tell us your favorite takeaway. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. *This is an affiliate link - I only recommend tools I use and love. Episode Website