EPISODE · Jul 15, 2025 · 33 MIN
From Solo Marketer to AI-Powered Team: Scaling with Wendy, Roger & Custom GPTs with Russ Somers
from Spotlight on B2B Marketing · host Karen Lloyd
Growing an early-stage company from zero to $30 million is one of the most challenging journeys in business—and it's where most marketing "playbooks" struggle.In this episode, industry veteran Russ Somers reveals what it really takes to drive explosive growth in early-stage companies. With multiple zero-to-$30M journeys under his belt, Russ brings a refreshingly honest perspective on startup marketing, sharing both heartbreaks and remarkable successes.From why he believes marketers should think like explorers rather than mechanics, to how he's building an AI-powered marketing team of custom GPTs, Russ challenges conventional wisdom while providing practical frameworks that actually work in the messy reality of start-up growth.WHAT YOU'LL LEARN:How to evaluate early-stage opportunities and avoid companies that are "too good to be true"Why $30M is the "magic number" where everything changesWhy marketing "playbooks" often fail and what successful early-stage marketers do insteadHow Russ built an AI-powered marketing team using custom GPTs named Wendy and RogerRuss shares the unvarnished truth about what it really takes to drive explosive growth in early-stage companies.Perfect for startup marketers, founders, and anyone tired of cookie-cutter marketing advice.Connect with Russ on LinkedIn: linkedin.com/in/russsomers/Connect with Karen on LinkedIn: linkedin.com/in/lloydkaren/#marketing #podcast #russsomers #techstartupBrought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk
What this episode covers
Growing an early-stage company from zero to $30 million is one of the most challenging journeys in business—and it's where most marketing "playbooks" struggle. In this episode, industry veteran Russ Somers reveals what it really takes to drive explosive growth in early-stage companies. With multiple zero-to-$30M journeys under his belt, Russ brings a refreshingly honest perspective on startup marketing, sharing both heartbreaks and remarkable successes. From why he believes marketers should t...
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From Solo Marketer to AI-Powered Team: Scaling with Wendy, Roger & Custom GPTs with Russ Somers
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