From Sotogrande International School to Entrepreneurial Success

Meet Felix Petersen, a former Sotogrande International School (SIS) student who, after graduating from King’s College London, made the bold choice to return to Sotogrande to launch his business.As co-founder of AlltimeMedia and co-creator of DeAntonio Yachts Club, Felix shares how his international upbringing in Dubai, education at SIS, and studies in London shaped his vision as an entrepreneur. Instead of chasing opportunities in the big city, he saw the potential of Sotogrande—a place known for its lifestyle, community, and untapped business opportunities.🎧 In this episode we explore:- Life as a student at Sotogrande International School- Why Felix chose to build his business in Sotogrande after London- The evolution of Sotogrande into a year-round luxury hub- Lessons from Dubai, London & Southern Spain- How digital marketing, AI, and content strategy are shaping business- Felix’s vision for the future, from media to yachtingWhether you’re a SIS alumnus, an expat, or someone curious about life and business in Sotogrande, this episode shows why the next generation of entrepreneurs are choosing to build their futures here.👉 Watch the full episode & jump to chapters below!0:00 — Intro: Meet Felix Peterson, entrepreneur in Sotogrande1:04 — Describing himself: “A student of life”1:22 — Founding AlltimeMedia before graduation1:51 — Why build a business in Sotogrande, not London?2:57 — Early days: first clients, gear & word of mouth4:11 — Growing up in Dubai: lessons, culture & identity7:55 — Family move: school, lifestyle & Southern Spain weather11:12 — Rugby in Sotogrande: building community & character22:33 — The shift from print to social media marketing24:42 — Data-driven strategy: targeting, analytics & ROI26:22 — Real-estate marketing: what works (and what doesn’t)27:29 — AI in marketing: hyper-personalization & the future30:06 — Scaling agencies: from strategy to production to distribution32:29 — Five-year vision: creative studio, docs & TV work36:51 — De Antonio Yachts Club: reinventing boating in SotograndeCONNECT WITH CHARLIE!📲 Mobile +34 607 911 661✉️ Email: [email protected]🔗 Website: https://charlesgubbins.com/STAY CONNECTED!📸 Instagram: https://www.instagram.com/charlieinsotogrande/👤 Facebook: https://www.facebook.com/charlieinsotogrande👨‍💻 LinkedIn: linkedin.com/in/charliegubbins🎥 YouTube: https://www.youtube.com/nollsotogrande🐦 Twitter: https://twitter.com/charliegubbins📱 TikTok: https://www.tiktok.com/@charlesgubbins