From Space to Social: How Brands Turn Audiences into Creators

from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar

This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign.

Episode metadata supplied by the publisher feed · Published Apr 11, 2026

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From Space to Social: How Brands Turn Audiences into Creators

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