From Spaghetti Marketing to Magnetic Strategy: Simplify Your Marketing as a New Entrepreneur

In this episode of the Rooted Business Podcast, Rachel and Jess get real about the evolution of their marketing—from “baby entrepreneur” days of throwing spaghetti at the wall to building a simplified, intentional strategy that actually attracts aligned clients.We’re also calling out the pipe dreams and manipulative marketing practices that dominate the online space—especially the “make a post and hit six figures” narratives that can pull new business owners off track.You’ll hear:How we got our first clients (Upwork, Fiverr, referrals, Facebook groups, and networking)Why scrappy marketing is normal in the beginning—and what no one tells you about itThe biggest early mistakes we made (charging too little, no boundaries, launching digital products too soon)How to invest smarter as a new entrepreneur (skills first, strategy second)Why client experience and referrals can be a powerful growth engineWhat our marketing looks like now: authority-building, selective retainers, email marketing, SEO, newsletters, and moreIf you’re building an online business and feeling overwhelmed by conflicting advice, this episode will help you simplify your marketing, stay grounded, and choose strategies that fit your actual stage of business.🎙️ Subscribe for more conversations on intentional marketing, sustainable operations, and rooted entrepreneurship—without the burnout.