From Spaghetti to Strategy: Making Marketing Data Work for Your Small Biz with Ally from Akari Digital

Marketing data doesn’t have to be overwhelming. In this episode, Kat and Ally bust the myth that analytics are only for big brands and dive into how beginners can harness simple data to make better decisions. From Instagram metrics to checkout optimization, they explore the real reasons small businesses should start using data now—not later.Kat and Ally break down:Why data matters more for new or small businesses than big onesThe 5 essential metrics every product-based business should trackReal-world examples of small tweaks that tripled conversionsHow Kat uncovered a hidden issue in her launch with Ally’s helpWhy UTM codes are game-changers for data trackingThe 4 pillars of marketing strategy: Reach, Nurture, Convert, Retain🔗 Resources & Mentions:Ally's FREE Google Analytics Self Audit: https://akaridigital.thrivecart.com/google-analytics-self-audit/?coupon=SOCIALKATFollow Ally on Instagram: @akaridigitalStart here with Ally’s beginner resources: akaridigital.ca/startDon't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals