From Spam to Strategy: Ben Fielding on Mastering Email Marketing in Recruitment

In this no-fluff, high-signal episode of RecTalk, Nitin Sharma sits down with Ben Fielding, founder of Quinset, for a deep-dive on what recruiters are doing wrong—and what they should be doing right—when it comes to email marketing.Off the back of their first conversation on email deliverability (link below!), this sequel goes straight into practical, strategic advice on building brand equity, warming up inboxes the right way, and creating value-led marketing campaigns that don't get marked as spam.Expect to learn:The real definition of email marketing and how most recruiters get it wrongWhy "spray and pray" tactics are killing your domain reputationHow to craft compelling content that gets opened, not ignoredThe critical difference between sales-first vs. value-first outreachProductizing your recruitment offering to drive multiple revenue linesHow email can become your warmest lead engine—if you play it smartBen pulls back the curtain on what works across the market, shares tactics he's using with real recruitment firms, and gives you actionable ways to shift from being just another recruiter in the inbox to becoming a trusted consultancy.Who this episode is for:Recruitment business owners and consultants tired of being ghostedTalent acquisition teams looking to build trust and engagementMarketers in the recruitment supply chainAnyone whose cold emails are feeling colder by the daySee Ben’s previous appearance on RecTalk:https://open.spotify.com/episode/00OmqdY5mU8fAlWVYTIYVn🔗 Connect with Ben FieldingLinkedIn: https://www.linkedin.com/in/benfielding/Quinset: https://quinset.co.uk/🔗 Connect with Nitin SharmaLinkedIn: https://www.linkedin.com/in/nitin-rectools/Rectools.io: https://www.rectools.io/Find out about the Recruitment Curry Club:https://www.linkedin.com/company/the-recruitment-curry-club/Watch or listen to RecTalk on another platform: https://rectalk.co.uk/#RecTalk #RecruitmentMarketing #EmailDeliverability #BenFielding #Quinset #Rectools #ColdEmail #RecruitmentIndustry #EmailMarketing #AgencyGrowth #RecruitmentBranding #MarketingStrategy