From Sparkly Side Hustle to Six-Figure Exit: How Samantha Hamilton Built and Sold Dottie for Running

Samantha Hamilton founded Dottie for Running in 2015 from her one-bedroom LA apartment, blending her love for Disney and distance running into handmade running skirts. What started as a $5,000 Etsy experiment turned into a thriving niche eCommerce brand doing six figures annually. Ten years later, balancing life as a military spouse and mom of three, Samantha sold her business through Flippa and found the perfect buyer from within her own customer community.The conversation covers how she grew Dottie organically, the emotional journey of selling something she built from scratch, and how the sale gave her both financial freedom and time to focus on family while keeping her entrepreneurial spark alive for future ventures.Samantha’s Sale on Flippa - https://flippa.com/blog/how-one-skirt-sparked-a-10-year-ecommerce-brand-and-a-6-figure-exit/ Watch full episodes of Humans of Flippa hereGet a free valuation for your businessFollow Flippa on LinkedIn