From Sports Producer to Teen Nutrition Innovator- Gayle Jones & FuelBoxx (Ep. 111)

Gayle Jones shares how a 25-year career in sports television — producing for NBA on TNT, multiple Olympic Games, the NFL, and more — gave her an insider’s view into how professional athletes fuel their performance. When her teen daughter’s soccer performance began suffering from injuries and slow recovery, Gayle recognized that nutrition was the issue, inspiring her to create FuelBoxx, a pre-game and recovery nutrition system for teenage athletes. The conversation covers how Gayle launched her company, recruited a nutritionist, market-tested her product, and why she’s pivoting from a largely B2C model to B2B. Gayle also shares how she stays motivated during the inevitable tough days all founders experience, and why Fuelboxx is as much an education platform as it is a product. Links: FuelBoxx: www.fuelboxx.com My Great Pivot: www.mygreatpivot.com The Female Founders Project: https://thefemalefoundersproject.com/ Female Founders Wishlist: www.femalefounderswishlist.com #femalefounders #startups #startuplife #innovation #sportsnutrition #womeninentrpreneurship #entrepreneurship #venturecapital