From sports to pop culture: Prediction markets $1 trillion bet

Convergence of brokers, betting and prediction markets Prediction markets (PMs) have exploded in popularity over the past year, with volumes doubling since the start of May. By some measures, prediction markets are already approaching the scale of online sports betting. Julie Hoover from the Gaming, Lodging & Leisure team joins the podcast to discuss what's driving this growth and categories other than sports which could be the next major opportunities for PMs, Julie also explores key differences between prediction markets and traditional sports betting, including taxation, and market-making dynamics.. She discusses online brokers, which share a significant customer base with prediction markets and could be well positioned to succeed in this growing market as the companies expand their PM offerings. Finally, we examine the risks, which include more than 15 state lawsuits challenging prediction markets. It's likely that the U.S. Supreme Court will ultimately decide whether and which sports event contracts can continue to be offered.   "Bank of America" and “BofA Securities” are the marketing names for the global banking businesses and global markets businesses (which includes BofA Global Research) of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Securities, trading, research, strategic advisory, and other investment banking and markets activities are performed globally by affiliates of Bank of America Corporation, including, in the United States, BofA Securities, Inc. a registered broker-dealer and Member of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. ©2026 Bank of America Corporation. All rights reserved.