From Stage To Strategy: Turning A Talk Into A Brand

In this Presentation Whisperer Show you will learn: How to define “going viral” and why views alone aren’t always a meaningful measurement of success. What a “cornerstone speaking asset” really is and how it differs from simply producing more content. How to ensure your keynote or TEDx talk authentically reflects who you are rather than who you think the market wants you to be. The warning signs that your signature talk or content may be misaligned with your true value. The first practical step a speaker should take when building a cornerstone asset from scratch. How to repurpose one well-designed talk into multiple marketing assets without diluting the message. A common mistake speakers make when trying to convert stage success into tangible business results. How to measure whether your content is truly working—beyond applause, likes, and shares. The single most important action a speaker can take this week to begin creating a clearer, more aligned cornerstone asset. To learn more about this guest: - tylercerny.com - https://www.linkedin.com/in/tylercerny/ - https://www.instagram.com/tylerdcerny/ Hosted by Rob Jolles; professional speaker, bestselling author, and four-decade veteran of the stage and training room.Learn more about Rob’s books, coaching, training programs, and keynote work at ThePresentationWhisperer.com, or Jolles.com.Connect with Rob on LinkedIn  or follow Rob’s LinkedIn Newsletter, When Every Word Matters