EPISODE · May 12, 2026 · 56 MIN
From Startup to Dragons Den - Laura Murphy | The Natural Resilience Podcast
from The Natural Resilience Podcast · host Natural Resilience
What does it really take to build a consumer brand from scratch in one of the most competitive industries in the world?In this episode of The Natural Resilience Podcast, I sit down with Laura Murphy — founder of Oatco Superfuel, recent Forbes 30 Under 30 recipient, and entrepreneur who secured investment from Steven Bartlett on Dragons’ Den.Laura shares the real story behind building Oatco — from the early uncertainty and pressure of starting a business, to scaling a brand across major retailers while balancing motherhood, ambition and the realities of modern entrepreneurship.We discuss:• The origin story behind Oatco Superfuel• Why Laura believes “natural energy” is the future of functional nutrition• The truth about building a startup behind the social media highlights• What it was really like stepping into Dragons’ Den• Negotiating live on television with Steven Bartlett• The pressure that comes with rapid visibility and growth• Building a business from Omagh, Northern Ireland• Motherhood, resilience and identity under pressure• What success actually means beyond money and headlinesThis is a conversation about far more than business.It’s about resilience, belief, pressure, purpose and what it really takes to build something meaningful when there are no guarantees.If you enjoy conversations around entrepreneurship, resilience, leadership, mindset and high performance, make sure to subscribe to The Natural Resilience Podcast.#LauraMurphy #Oatco #DragonsDen #StevenBartlett #Entrepreneurship #FounderStory #NaturalResilience #Podcast #Forbes30Under30 #BusinessPodcast #Mindset #Resilience #NorthernIreland #WomenInBusiness #Leadership
What this episode covers
What does it really take to build a consumer brand from scratch in one of the most competitive industries in the world?In this episode of The Natural Resilience Podcast, I sit down with Laura Murphy — founder of Oatco Superfuel, recent Forbes 30 Under 30 recipient, and entrepreneur who secured investment from Steven Bartlett on Dragons’ Den.Laura shares the real story behind building Oatco — from the early uncertainty and pressure of starting a business, to scaling a brand across major retailers while balancing motherhood, ambition and the realities of modern entrepreneurship.We discuss:• The origin story behind Oatco Superfuel• Why Laura believes “natural energy” is the future of functional nutrition• The truth about building a startup behind the social media highlights• What it was really like stepping into Dragons’ Den• Negotiating live on television with Steven Bartlett• The pressure that comes with rapid visibility and growth• Building a business from Omagh, Northern Ireland• Motherhood, resilience and identity under pressure• What success actually means beyond money and headlinesThis is a conversation about far more than business.It’s about resilience, belief, pressure, purpose and what it really takes to build something meaningful when there are no guarantees.If you enjoy conversations around entrepreneurship, resilience, leadership, mindset and high performance, make sure to subscribe to The Natural Resilience Podcast.#LauraMurphy #Oatco #DragonsDen #StevenBartlett #Entrepreneurship #FounderStory #NaturalResilience #Podcast #Forbes30Under30 #BusinessPodcast #Mindset #Resilience #NorthernIreland #WomenInBusiness #Leadership
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From Startup to Dragons Den - Laura Murphy | The Natural Resilience Podcast
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