From Startup to Success episode artwork

EPISODE · Mar 28, 2025 · 28 MIN

From Startup to Success

from AEC Marketing for Principals · host Katie Cash and Judy Sparks

It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces.  She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and spaces that make a real difference.Tune in as Malory talks about the need for more diverse leadership, why women should start their own firms, and how Shear Structural is giving back to the community.Topics discussed in this episode:AECmaking impactmarketerswomen in businessdesigning spacesdiversity in STEMsoft skillsprofessional developmentadaptive reusesustainability Connect with Malory Atkinson, CPSM, LEED GA:LinkedIn:  https://www.linkedin.com/company/shearstructural/ Website: https://shearstructural.com/Connect with Katiehttps://smartegies.com/

Episode metadata supplied by the publisher feed · Published Mar 28, 2025

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It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and space...

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From Startup to Success

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