From Startup to Success
from AEC Marketing for Principals Hosted by Katie Cash and Judy Sparks
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and spaces that make a real difference. Tune in as Malory talks about the need for more diverse leadership, why women should start their own firms, and how Shear Structural is giving back to the community. Topics discussed in this episode: AEC making impact marketers women in business designing spaces diversity in STEM soft skills professional development adaptive reuse sustainability Connect with Malory Atkinson, CPSM, LEED GA: LinkedIn: https://www.linkedin.com/company/shearstructural/ Website: https://shearstructural.com/ Connect with Katie https://smartegies.com/
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It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and space...
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