From Startups to Sneakers: Building a Powerhouse Brand with Katherine Johnsen

Today’s episode features an extraordinary guest who is one of the most inspiring female founders we have had the privilege to meet. Katherine is a partner at Counter Culture, a creative agency representing some of the biggest influencers, and the founder of Common Ace, one of the fastest-growing female footwear communities and marketplaces. Beyond that, she has played a pivotal role in leading marketing and partnerships for major tech conferences like Startupfest and ran early-stage startup programs over a decade ago, working with now-iconic brands like Mejuri. Throughout her career, she’s consistently broken barriers in male-dominated industries, paving the way for women to thrive