From Storytelling to Speaking for Business

Before Keith Moen became a spokesperson for Saskatoon’s businesses, he spent years telling stories through freelance journalism and even ran his own publication for a time.In this episode of Rooted Here, we sit down with Keith Moen, Executive Director of the North Saskatoon Business Association, to explore an unexpected path from a Saskatchewan farm to journalism, publishing, and ultimately, a role speaking up for Saskatoon’s business community.Keith shares how an interest in sports and a talent for writing opened possibilities beyond the family farm. But finding his direction took time through university struggles, labouring jobs, retail sales, and eventually 17 years of freelance work covering sports, agriculture, and business.Along the way, he experienced the realities of entrepreneurship firsthand.The conversation also explores the people who helped Keith recognize new opportunities, the importance of preparation over natural talent, and why he encourages emerging leaders to become comfortable speaking in uncomfortable situations.That personal story leads into a bigger conversation about Saskatoon.Keith shares his perspective on the industries driving growth, the challenges of attracting workers, and the uncertainty that can put investment decisions on hold. We discuss business advocacy, municipal red tape, downtown activity, and why Saskatchewan’s food, fuel, fertilizer, and technology sectors give him reasons to remain optimistic.At its heart, this is a conversation about how a varied working life shapes a leader and what it means to represent people whose livelihoods depend on taking chances.Learn more about NSBA:https://www.nsbasask.com/This episode is presented by The Bamboo Podcast Network.Subscribe to The Bamboo Pod.Follow The Bamboo Pod on Instagram.Check out the Rooted Here series for more conversations with local entrepreneurs, innovators, and community leaders.