From Storytelling to Storyliving with Sandra Gaudenzi | Part 1

Oliver Atkinson sits down with interactive documentary pioneer Sandra Gaudenzi to explore why stories become more powerful when audiences stop being spectators and start becoming participants. From the childhood moment a speck of dust made her realize perception is constructed, Sandra traces how language, culture, and media shape reality. She breaks down interactivity from branching paths to participatory spaces, then makes it tangible with a locative storytelling project that asks cyclists to record why they love a corner of London and leaves a “cloud of stories” for strangers to discover. She also shows how subtle interaction can deepen empathy, whether that means choosing when to look away in Alma or feeling another life inside Notes on Blindness. In a world of passive scrolling and fractured attention, this episode gives marketers, filmmakers, experience designers, and communication leaders a practical lens on agency, embodiment, and why stories stick when people do more than watch. Learn more about Sandra: 🌐 Website: www.what-if.uk 💼 LinkedIn: https://www.linkedin.com/in/sandragaudenzi/ Follow Audience Connection Podcast: Website: https://www.casualfilms.com/ Instagram: https://www.instagram.com/casualglobal/ LinkedIn: https://www.linkedin.com/company/casual-films-international BlueSky: @casualglobal.bsky.social Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.