EPISODE · Apr 23, 2024 · 18 MIN
From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences
from Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast · host Amanda Elam
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.Topics discussed in this episode:What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the online shopping experienceHow does real-time offer personalization impact online shop engagementLinks & ResourcesWebsite: https://www.bloomreach.com/LinkedIn: https://www.linkedin.com/in/aelam/Twitter: https://twitter.com/amandajelamGet access to more free resources by visiting the podcast episode page att.ly/fAzCVSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com. Topics discussed in this episode: What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the o...
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From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences
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