From Street Teams to Leading Teams (Claire Thompson from Fearless Records)

Promoting a new release is more complex now than ever. Our next guest is Claire Thompson, marketing manager for Fearless Records. In this interview we discuss her journey within the record label from joining the street team to progressing up to her current role. We also chat about her day to day activities, strategy, and the current marketing landscape for artists. Fearless Records: TikTok Instagram YouTube Spotify Twitter Facebook Website Presented by Bandzoogle Bandzoogle is an all-in-one platform that makes it easy to build a stunning website for artists. Bandzoogle is also offering to all our listeners 15% off the first year of any subscription. Just enter the promo code “8020show”. Follow 80/20 Records: Instagram TikTok LinkTree 8020records.com We would love to hear from you! Please give us a review, this really helps get others to listen in. Any suggestions on how we can improve? DM us on Instagram, TikTok, or Facebook. You can also email us at info [at] 8020records.com. Intro music: ‘Somebody’ (Instrumental) by The Runner Up Outro music: ‘Let’s Ride’ (Instrumental) by Gabe Kubanda Host: Mike Zimmerlich Produced by: 80/20 Creative (80/20 Records) Post-Production: EarthtoMoira Tags: Music Interview Business Industry Podcast Fearless Records Marketing Release Strategy