From Stressed Corporate HR to Full-Time Kettlebell Coach | Don LaTorre | The Owner Seat

Today on The Owner Seat, host Albert Ramos goes inside the real transformation story most founders never talk about: the moment your health, your family, and your identity collide — and you either change… or you drift.Don LaTorre is the Founder of Layman’s Fitness — an online coaching business helping busy parents lose weight with simple, sustainable, kettlebell-based training.But Don didn’t start as a “fitness guy.”He started in corporate HR… until stress, weight gain, and a panic attack forced a hard reset.And then he did the thing most people talk about but never do:He rebuilt his health, rebuilt his habits, and walked away from the safety of corporate life — with a wife, three kids, a mortgage, and a mission.This episode is for:parent-entrepreneursfounders building from the kitchen tableoperators who want to win in business without losing at homeIn this episode, we unpack:The turning point that forced Don to change (and what actually worked)Why kettlebells made fitness fun again — and why simplicity beats intensityHow Don built Layman’s Fitness from $696/month into a full-time businessThe transformation patterns Don sees in parents who succeed vs. quitFood flexibility + “budgeting calories like money” (and why it sticks)The business realities: sales, pricing, systems, consistency, confidenceStability vs growth when your family depends on youWhat “earned, never given” really means in faith, family, and businessIf you’re trying to build something real — and you refuse to sacrifice your family to do it — this one will hit.📊 Work with Albert – Fractional CFO for Fitness & WellnessI’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.👉 Book a CFO Strategy CallIf you want CFO-level clarity on your numbers:https://calendly.com/albertramosjr-strategointel/youtube-podcast📘 Free Resource – Stratego CFO Playbook (Fitness & Wellness)Get the exact framework I use with owners and franchisors:13-week cash flow structureLocation-level unit economicsCore KPI dashboard for studiosOwner Seat finance rhythm you can actually run🔗 Download the free Stratego CFO Playbook:https://forms.gle/BcEi2VhHZv9wtCrx8🎙 More from The Owner SeatThe Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.New episodes every Monday & Friday at 8:00 AM CST.Subscribe to the channel: / @theownerseatpodcastBinge past episodes: operator deep dives, franchise stories, and real P&L conversations📧 Stay in the Owner Seat (Newsletter)Get weekly breakdowns on:Fitness & wellness unit economicsCash flow and multi-location scalingAI-powered finance workflows for operators🔗 Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328🌐 Learn MoreFractional CFO services (Stratego): https://www.StrategoIntel.comConnect with Albert on LinkedIn: / albertramosjr