From Student Project to Global Business - Episode 5: Heat It's Journey with Lukas Liedtke

In this episode of Go Beyond Busy, Christine Abela interviews Lukas Liedtke, co-founder of Heat It, the innovative medical device that uses heat to stop the itch and pain from insect bites.Lukas explains how Heat It started as a university project and grew into a product now sold across Europe, the United States, and New Zealand. He shares the science behind the device, the challenges of producing a Class 2a medical device, and the reality of scaling a hardware product worldwide.You will hear how the Heat It team expanded internationally, the role of local partners in new regions, and why building a strong team early made all the difference. If you are interested in product development, global distribution, or growing a business from scratch, this episode gives you practical insights and real world advice.To learn more about Heat It, visit https://heatit.de or the New Zealand distributor at https://heat-it.co.nz/To book a free Business Strategy Session with Christine Abela, visit https://GoBeyondBusy.comhttps://christine.oxygen8.co.nz/go-beyond-busy/season-2/lukas-liedtke/ Chapters:00:00 Introduction to Go Beyond Busy00:34 Meet Lukas Liedtke and Heat It00:48 The Journey from University Project to Global Business02:16 How Heat It Works06:02 Global Expansion and Market Reach08:37 Challenges and Future Plans11:02 Conclusion and Contact Information