From Supergoop! to WaterOuai! Holly Thaggard is Reinventing Another Category | Unlocking Moves Ep.69

From Supergoop! to WaterOuai!: Holly Thaggard’s Next Category-Defining MoveJoin us this week on Unlocking Moves as host Kurt Wilkin explores pivotal moments in leadership. In this episode, he talks to Holly Thaggard, founder of Supergoop! and co-founder of WaterOuai!, about reinvention and category creation.Before revolutionizing the sunscreen industry, Holly was a third-grade teacher and professional harpist. She shares lessons learned from her early experiences, including a classroom project that resulted in 24 dead goldfish and a failed trash bag business. These challenges taught her vital skills in problem-solving and resilience.The conversation dives into the Supergoop! story, highlighting how a friend’s skin cancer diagnosis inspired her to make SPF fun and accessible. Despite skepticism about the brand name, she built the business through retail and later advocated for policy changes to introduce sunscreen in schools.Now, Holly is tackling the water industry with WaterOuai!, a premium canned water brand co-created with her son Will. They aim to change consumer behavior regarding bottled water and hydration.This episode offers key lessons for entrepreneurs about knowing when to bring in the right people, identifying your strengths, and taking bold steps in your career. About Holly ThaggardHolly is the founder of Supergoop!, a pioneering SPF brand that emphasizes education and daily sun protection. Following nearly 20 years with Supergoop!, she is now focused on WaterOuai!, created to shift perceptions about bottled water.About Kurt WilkinKurt is a connector of dots, ideas, and people. For over 30 years, he has advised high-growth companies, starting his career with Ernst & Young and today serving as Founder of BusinessEarth and Managing Partner of Bee Cave Capital. He’s a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies.#UnlockingMoves #HollyThaggard #Supergoop #WaterOuai #Entrepreneurship #FounderStory #CategoryCreation #ConsumerBrands #WomenEntrepreneurs #BrandBuilding