From Supply Chain to Podcast Agency: My Real Podcast Growth Story—Alesia Galati | Ep 100

If you’re looking to grow your podcast or even make it part of your business, you’ll get a lot out of this episode. I talk with Alesia Galati all about how she turned her background in manufacturing and supply chain into running a successful podcast production agency. Alesia shares what happens behind the scenes—like building systems, hiring a team, and keeping things running smoothly when clients come and go. We get into simple strategies for getting more listeners (hint: it’s about building real connections, not just chasing followers), and why referrals and guest appearances are still some of the strongest tools for podcasters. You’ll also hear Alesia’s insights on picking content platforms that work for you instead of trying to be everywhere.A couple of big takeaways you’ll get:How to use your own network and referral bonuses to reliably get podcast clients.The real impact of podcast guesting over just running podcast ads or chasing the algorithm.If you want practical ideas to boost your podcast’s growth, or you’re just curious about turning your podcast skills into a business, tune in for honest stories and lessons learned.Connect With Alesia GalatiWebsite: https://helpmypod.comPodcast: Podcasting UnlockedIf My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.Sign up here: https://mypodcaststory.com/joinIf the stories you hear on My Podcast Story bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: https://buymeacoffee.com/wisdomhqWant to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/mypodcaststoryChapters00:00 Introducing Alesia Galati and Her Background00:41 What Alesia Does and Who She Serves01:08 Alesia’s Active Podcasts and Why She Started Them03:58 How Alesia Found Podcasts and Got Started07:39 From Personal Podcast to Production Agency10:55 Building a Team and Company Vision13:45 Hiring and the Power of Delegation14:08 Getting the First Clients & Growing20:49 Reliable Ways to Get Podcast Clients26:38 Should You Be Everywhere Online?29:39 Pinterest, SEO, and Website Strategy31:21 Visibility, Audience, and Personal Preferences37:38 Podcast Strategy for Monetization and Outreach40:12 How Guesting Grows Your Show44:43 Podcast Ads vs Guesting & Natural Promotion48:27 Finding Joy and Impact in Podcast Work50:24 New Projects and What’s Next for Alesia51:17 Why Clients Leave and How to Respond54:09 Where to Find Alesia and Free Resources54:43 Episode Wrap-Up and Takeaways