From Sustainability to Purpose in Travel

With positive momentum growing among consumers, businesses and governments to tackle the climate emergency, going beyond sustainability to purpose is essential for rebuilding travel and tourism after the pandemic. It is vital to take a holistic view of the sector’s wide-ranging positive and negative impacts on local communities and the environment for sustainable transformation. With the volume tourism model no longer fit for purpose, destinations should look to become people-centric and climate-smart to elevate the visitor experience and find their unique competitive advantage.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.