From Swag to Strategy: Toby Myles & Amanda Hofman on Building Modern, Meaningful Merch

Check Out These Highlights: Amanda Hofman didn’t set out to reinvent branded merchandise, but her frustration with outdated swag sparked a new path. In this episode, she shares how she went from running a women’s networking group in New York City to co‑founding a company that helps businesses create merch people actually want to use and wear.  We talk about the turning points that shaped her entrepreneurial journey, why swag should reflect values instead of just logos, and how perspective helps balance the highs and lows of business ownership. Amanda also explains how print‑on‑demand storefronts can transform client and employee gifting into something personal, sustainable, and memorable.  About Amanda Hofman: Amanda is the co‑founder of a modern merchandise company that helps businesses create branded products aligned with their values. She’s passionate about making swag strategic, sustainable, and something people genuinely love to use.  Connect with Amanda: 🌐 Website: https://gotomarket.studio/ 💼 LinkedIn: https://www.linkedin.com/in/amandagoldfinehofman/ 📸 Instagram: http://www.instagram.com/gotomarketstudio Stalk Me Online! About Me: https://tobymyles.com/about/ Free Gift: The Nashville Method: 5-Day Storytelling Mini-Course Subscribe to Her Origin Story on your favorite platform. New episodes every week with real, raw stories about the moments that started it all. Episode Notes Footer:Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela CruzAll content © 2026 Toby Myles. All rights reserved.