From T-Shirts to Transformation: Devan Gonzalez on Vision and Velocity

If your fitness is falling, your discipline is leaking. In this episode of Men of Influence, Tim Holloway sits down with Devan Gonzalez, CEO of Strive 11 Fitness and host of The Mindset Cafe Podcast, to unpack how physical discipline spills into every area of a man’s life—from business to family to confidence. You’ll learn how Devan scaled from personal trainer to gym franchisor, why fitness is more than just workouts, and the mindset required to build something that lasts. What You’ll Hear: Why your body is your billboard—and how people feel your discipline before they hear it How Devan scaled Strive 11 into a franchisable fitness system that meets people where they are The #1 reason most men fail at fitness (and how to fix it fast) Why a gentle curve of change is better than a crash-course reinvention The truth about CrossFit, boot camps, and why not every program is right for every season How to track your KPIs in life (not just business)—and why this is a game-changer for fatherhood, marriage, and impact The power of knowing your why—and how it’ll pull you through every workout, challenge, and late-night craving Why reading stories of real people who overcame is better than reading “success formulas” Your health journey doesn’t need to start with intensity. It needs to start with intentionality. Track it. Tweak it. Own it. Whether it’s 30 minutes of walking or scaling a gym empire—what matters most is that you begin. “The body only grows in discomfort. Comfort zones are where progress goes to die.” Learn more about Tim through the following links: Facebook Podcasting group Learn more about your ad choices. Visit megaphone.fm/adchoices