From Tactical to Strategic B2B Marketing (Ciena)

Transforming B2B Marketing: Insights from Rebecca Smith, CMO at CienaIn this episode of The B2B Engagement Podcast, Gavin Finn dives into the evolving world of B2B marketing transformation with Rebecca Smith, CMO at Ciena. Rebecca shares her career journey—from consumer goods to high-tech B2B marketing—offering invaluable insights into the strategic evolution of marketing.Key topics include: How B2B marketing is shifting from a tactical function to a strategic sales partner Practical strategies for nurturing customer relationships and driving engagement The power of compelling storytelling in B2B marketing Fostering collaboration between marketing and sales for revenue growth The key skills and mindset shifts needed to succeed in modern B2B marketingTune in for expert insights on marketing strategy, customer engagement, and sales alignment.Learn how Kaon helps B2B companies tell their value story effectively: Visit kaon.com